https://naureen.cargo.site Naureen Raza Wed, 04 Dec 2024 18:13:41 +0000 https://naureen.cargo.site en https://naureen.cargo.site/Overview Wed, 09 Oct 2024 03:25:07 +0000 Naureen Raza https://naureen.cargo.site/Overview Product Design <img width="1818" height="1064" width_o="1818" height_o="1064" data-src="https://freight.cargo.site/t/original/i/c38bacd4d391a5cb59531e95648964b4343ac35ce17df3184a4e91966c76e610/Screenshot-2024-10-08-at-11.12.38PM.png" data-mid="219436841" border="0" src="https://freight.cargo.site/w/1000/i/c38bacd4d391a5cb59531e95648964b4343ac35ce17df3184a4e91966c76e610/Screenshot-2024-10-08-at-11.12.38PM.png" /> 01. Ode Boutique Hostel MAY 2024 Building a seamless rooftop booking platform to enhance event management. SHOW ME MORE → <img width="2784" height="1708" width_o="2784" height_o="1708" data-src="https://freight.cargo.site/t/original/i/58923b5fd76ab0dee4e107a09a759962f3c87d400b41fe775a7aa412990916a1/Screenshot-2024-10-08-at-11.08.43PM.png" data-mid="219436840" border="0" src="https://freight.cargo.site/w/1000/i/58923b5fd76ab0dee4e107a09a759962f3c87d400b41fe775a7aa412990916a1/Screenshot-2024-10-08-at-11.08.43PM.png" /> 02. Now Organic Health APRIL 2024 Empowering men 40+ to naturally boost testosterone and optimize health. SHOW ME MORE → <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/ffd377ade53a52115bd17ec3cf1c0e0574d728c9506625763627e07eb36c8932/IMG_8855.PNG" data-mid="219436930" border="0" src="https://freight.cargo.site/w/1000/i/ffd377ade53a52115bd17ec3cf1c0e0574d728c9506625763627e07eb36c8932/IMG_8855.PNG" /> 03. Evolve App APRIL 2022 Redefining wellness with inclusive, accessible daily affirmations for all. SHOW ME MORE → Augmented Reality <img width="472" height="902" width_o="472" height_o="902" data-src="https://freight.cargo.site/t/original/i/f3dace244e8d54342cd736324fc1671e74dea0205d857ec2de98cbca793182fc/Screenshot-2024-12-04-at-12.56.55PM.png" data-mid="222885300" border="0" data-scale="44" src="https://freight.cargo.site/w/472/i/f3dace244e8d54342cd736324fc1671e74dea0205d857ec2de98cbca793182fc/Screenshot-2024-12-04-at-12.56.55PM.png" /> 04. Raptors AR Filter NOVEMBER 2024 Celebrating the NBA Raptors 30th Anniversary with an Augmented Reality game where fans can compete for prizes. SHOW ME MORE → User Research <img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/15b2064181e5f75a1e20e4de1e2d8d8cc60d8f1d71aa69760ed32802529d0bf8/Sephora_logo.jpg" data-mid="222885337" border="0" src="https://freight.cargo.site/w/1000/i/15b2064181e5f75a1e20e4de1e2d8d8cc60d8f1d71aa69760ed32802529d0bf8/Sephora_logo.jpg" /> 05. Sephora Accesibility Review NOVEMBER 2024 Sephora W3 report for senior user accesibility. SHOW ME MORE → <img width="2880" height="1466" width_o="2880" height_o="1466" data-src="https://freight.cargo.site/t/original/i/00064120eddba6666bc3d00069a1b6e41096d05b1915b463a1836c650b236c78/Screenshot-2024-04-25-at-2.07.25-AM.png" data-mid="222885355" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/00064120eddba6666bc3d00069a1b6e41096d05b1915b463a1836c650b236c78/Screenshot-2024-04-25-at-2.07.25-AM.png" /> 06. STEAM Toy Research APRIL 2024 Research for a Vancouver based STEM/STEAM toy company for their new product line. SHOW ME MORE → https://naureen.cargo.site/Ode-Boutique-Hostel-in-Toronto Tue, 19 Dec 2023 19:52:30 +0000 Naureen Raza https://naureen.cargo.site/Ode-Boutique-Hostel-in-Toronto Ode Rooftop Booking Experience <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/cd990932efc91c58ac180fee85e83ca2c18537c5f2ca82fdf269ab72d8ab34a3/bookingode.gif" data-mid="222536283" border="0" src="https://freight.cargo.site/w/800/i/cd990932efc91c58ac180fee85e83ca2c18537c5f2ca82fdf269ab72d8ab34a3/bookingode.gif" /> PROJECT OVERVIEW:The Ode Boutique Hostel, Toronto’s only Black-owned, woman-operated boutique hostel, faced challenges managing their rooftop event bookings. Their email-based system resulted in a 90% rejection rate due to miscommunication, inefficiencies, and the need to carefully align events with their values, building capabilities, and neighborhood concerns. The rooftop, a cornerstone of Ode’s community-focused brand, offered a unique opportunity for non-overnight guests to experience the space. Our team created a streamlined booking platform and a 3D event planner to enhance the user experience, reduce administrative burdens, and ensure event compatibility. TIMELINE:April 20246 WeeksMY ROLE:Product Designer Lead Researcher TEAM:Naureen Raza Dana Henry&nbsp; Gaya Khiani Uzma Bhayat TOOLS:Figma BlenderSketchupMiroHeat Maps Eye tracking glasses PROBLEM The Ode’s rooftop is a valuable community space but came with unique challenges: Noise Sensitivity: Being a boutique hostel, Ode must consider noise for guests staying below the rooftop and their residential neighbors.Complex Logistics: The email-based booking process lacked transparency, causing friction, miscommunication, and rejections.Brand Alignment: The rooftop should only host events that reflect Ode’s values and community focus. Our goal was to design a platform that reduced booking inefficiencies, aligned events with Ode’s values, and provided tools to simplify planning for users and staff alike. RESEARCH To understand user needs and pain points, we conducted: User Research: Guests valued ease, transparency, and customization when planning events.Stakeholder Interviews: Staff needed better tools to manage bookings and ensure events fit Ode’s unique brand.Competitive Analysis: Identified trends in hospitality booking platforms and opportunities for community-driven features. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7f30ba4ba82f2c49b033ad751c7887e469cc8599e977c970138d3aabb0416bd0/6.1.png" data-mid="219438635" border="0" src="https://freight.cargo.site/w/1000/i/7f30ba4ba82f2c49b033ad751c7887e469cc8599e977c970138d3aabb0416bd0/6.1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/84115c6b637643998a351bdc92f3649aa02e9bcb0f6e516382a8b71471db6f0c/6.2.png" data-mid="219438636" border="0" src="https://freight.cargo.site/w/1000/i/84115c6b637643998a351bdc92f3649aa02e9bcb0f6e516382a8b71471db6f0c/6.2.png" /> INSIGHTSA streamlined process&nbsp;would reduce administrative load and guest frustration.A visualization tool&nbsp;could help users plan events while respecting rooftop capacity and noise guidelines.Partnership opportunities with local businesses could boost revenue and enhance offerings. IDEATION &amp; CONCEPTUALIZATION Using our insights, we developed a solution to: Streamline Booking: Allow users to check availability, select time slots, and receive real-time pricing and confirmation.Empower Planning: Include a 3D planner to visualize event layouts, reducing friction for users and staff.Alignment with the Ode Brand: Accept only events compatible with Ode’s values and logistical constraints. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/549d64b239dd7f08039f998057fb16a26a8bcba17dcde7f7e5da03724d2d22d7/6.3.png" data-mid="219438637" border="0" src="https://freight.cargo.site/w/1000/i/549d64b239dd7f08039f998057fb16a26a8bcba17dcde7f7e5da03724d2d22d7/6.3.png" /> DESIGN SOLUTIONS 1. Rooftop Booking Platform:User-friendly interface for seamless bookings.Integrated calendar with real-time availability updates.Automated reminders to reduce no-shows.2. 3D Space Builder Add-On:Enables users to customize event layouts with options for furniture, decor, and services.Helps staff pre-approve layouts that fit noise and logistical guidelines.3. Revenue-Boosting Features:Partnerships with local vendors for rentals and catering.Premium package options for enhanced event experiences. USABILITY TESTING &amp; ITERATIONS We developed mid-fidelity prototypes and tested them with participants, including guests and staff. Key refinements included: Enhanced Accessibility: Adjusted color contrasts for WCAG compliance.Simplified Navigation: Made booking and customization processes more intuitive.Improved Visual Hierarchy: Highlighted key actions, such as “Check Availability” and “Book Now,” for easier use. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/75a8ed85a3a89d7dd9884eaeb8ded2f9d5b79f1408342dabeaf057a1171fa383/8.png" data-mid="219438642" border="0" src="https://freight.cargo.site/w/1000/i/75a8ed85a3a89d7dd9884eaeb8ded2f9d5b79f1408342dabeaf057a1171fa383/8.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0c9c969d16a230314a6638840ce136a696c26d993b834bba29d022f061eac555/9.png" data-mid="219438643" border="0" src="https://freight.cargo.site/w/1000/i/0c9c969d16a230314a6638840ce136a696c26d993b834bba29d022f061eac555/9.png" /> HIGH FIDELITY SCREENS <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/407b14d3af3c11c3e0354d5f3226034d184378c9c5df6ebae9507a4c5a9b1607/ezgif-6-9e6f669c0d.gif" data-mid="222912816" border="0" src="https://freight.cargo.site/w/600/i/407b14d3af3c11c3e0354d5f3226034d184378c9c5df6ebae9507a4c5a9b1607/ezgif-6-9e6f669c0d.gif" /> OUTCOMES While this project was not implemented in a live setting, our solution addressed Ode’s primary pain points by: Streamlining Bookings: Improved user experience and reduced rejections.Reducing Administrative Load: Enabled staff to focus on meaningful interactions rather than logistics.Enhancing Brand Alignment: Ensured events reflected Ode’s values and minimized disruptions. FUTURE OPPORTUNITIESThe rooftop booking platform unlocks several strategic opportunities for The Ode Boutique Hostel: Boost Rooftop Utilization:Streamlined booking naturally increases rooftop usage, generating steady revenue while maintaining event alignment with brand values.Host Exclusive Guest Events:Ode can create guest-only experiences, like rooftop yoga or live music, to strengthen community and enhance the guest experience.Refocus on Core Operations:Automation reduces administrative tasks, allowing the team to concentrate on delivering exceptional hospitality.Prepare for Expansion:The optimized platform and streamlined processes provide a scalable model for future locations, ensuring consistency across new properties. These opportunities help Ode maximize the rooftop’s value while aligning with its mission and growth objectives. https://naureen.cargo.site/Now-Organic-Health Tue, 19 Dec 2023 19:52:30 +0000 Naureen Raza https://naureen.cargo.site/Now-Organic-Health Men’s Health Coaching Website <img width="600" height="375" width_o="600" height_o="375" data-src="https://freight.cargo.site/t/original/i/a626b5146cd95c0fc830c26bf9fb4ac659848d8298ccc39565d4dcc06d7852e6/website-glow.gif" data-mid="219438977" border="0" src="https://freight.cargo.site/w/600/i/a626b5146cd95c0fc830c26bf9fb4ac659848d8298ccc39565d4dcc06d7852e6/website-glow.gif" /> PROJECT OVERVIEW:&nbsp;Now Organic Health is a men’s health coaching company focused on helping men over 40 naturally increase their testosterone levels and achieve optimal physical health. Their existing platform lacked the structure to effectively engage their target audience. Our project involved developing a comprehensive digital platform tailored to their unique coaching services. The new platform focuses on guiding men through health coaching, meal plans, and fitness routines designed specifically for their age group, while also providing educational resources on the natural management of testosterone. The ultimate goal was to enhance user engagement and streamline their coaching process. TIMELINE:May 20244 WeeksROLE:UX Designer TEAM:Naureen Raza Julie Eng Bartek Kowalski TOOLS:Figma PROBLEM The existing website lacked structure, user engagement features, and effective marketing tools, which hindered Now Organic Health’s ability to connect with their target audience. The challenge was to design a platform that: Educates users on natural testosterone-boosting strategies.Provides actionable resources like meal plans and schedules.Attracts and retains clients through a clear and compelling user journey. RESEARCH To guide the redesign, I conducted secondary research on the target demographic—men over 40—and developed user personas reflecting their goals, pain points, and digital behaviors. <img width="1930" height="1090" width_o="1930" height_o="1090" data-src="https://freight.cargo.site/t/original/i/45558fd8756cf57e8cd84154241e6b805d75e2f88b18e9deac13ddb8b53931ec/Persona-Map--1.png" data-mid="219438687" border="0" src="https://freight.cargo.site/w/1000/i/45558fd8756cf57e8cd84154241e6b805d75e2f88b18e9deac13ddb8b53931ec/Persona-Map--1.png" /> <img width="1930" height="1090" width_o="1930" height_o="1090" data-src="https://freight.cargo.site/t/original/i/5f75671ebc598c62241562d5b3caca224162e0ef3f18dd8a2732a90c10b1165a/Persona-Map-3.png" data-mid="219438688" border="0" src="https://freight.cargo.site/w/1000/i/5f75671ebc598c62241562d5b3caca224162e0ef3f18dd8a2732a90c10b1165a/Persona-Map-3.png" /> INSIGHTS Users prioritized clear guidance on improving health naturally.Many sought tools like structured meal plans and&nbsp;practical resources&nbsp;to get started.Trust and credibility were critical in addressing concerns around testosterone and health. DESIGN SOLUTIONS1. Redesigned Website:Responsive Design: Accessible on all devices to meet the needs of busy, health-focused men.Educational Content: Dedicated sections for articles, guides, and tips on improving testosterone naturally.Feedback System: A feature for users to share experiences and suggestions, fostering community and trust.2. Marketing Materials:Posters: Created three marketing posters to promote Now Organic Health across social media and in offline spaces, emphasizing holistic health and clear calls to action.3. Sales Funnel Resources:Supermarket Guide to Whole Foods: A downloadable guide for healthier grocery shopping.Whole Foods Meal Plan: A detailed calendar and eating schedule to encourage better habits.These freebies were designed to attract potential clients while providing immediate value. POSTER DESIGN <img width="868" height="1542" width_o="868" height_o="1542" data-src="https://freight.cargo.site/t/original/i/c091e5cb6001422ab72f4f866e916ef858bc2760d80569b9f413b27f7551a973/Screenshot-2024-05-02-at-2.49.38PM.png" data-mid="219438689" border="0" src="https://freight.cargo.site/w/868/i/c091e5cb6001422ab72f4f866e916ef858bc2760d80569b9f413b27f7551a973/Screenshot-2024-05-02-at-2.49.38PM.png" /> <img width="2563" height="1276" width_o="2563" height_o="1276" data-src="https://freight.cargo.site/t/original/i/027b051a771758d4c308e36c843d407a4d5e423a7adbd8c5572c811708521e58/14-billboard.png" data-mid="219438685" border="0" src="https://freight.cargo.site/w/1000/i/027b051a771758d4c308e36c843d407a4d5e423a7adbd8c5572c811708521e58/14-billboard.png" /> <img width="2800" height="2000" width_o="2800" height_o="2000" data-src="https://freight.cargo.site/t/original/i/35d7f8c44a4074fbe28e2ee5d969ccbe267edc833fa877542d689a1a9ba440f8/poster.png" data-mid="222912943" border="0" src="https://freight.cargo.site/w/1000/i/35d7f8c44a4074fbe28e2ee5d969ccbe267edc833fa877542d689a1a9ba440f8/poster.png" /> <img width="796" height="1414" width_o="796" height_o="1414" data-src="https://freight.cargo.site/t/original/i/864b2ec6b76a248d6a80e34f88495af445f736a1a47ada4fbe63664990c43823/Screenshot-2024-05-02-at-2.49.53PM.png" data-mid="219438690" border="0" src="https://freight.cargo.site/w/796/i/864b2ec6b76a248d6a80e34f88495af445f736a1a47ada4fbe63664990c43823/Screenshot-2024-05-02-at-2.49.53PM.png" /> SUPERMARKET GUIDE <img width="1671" height="4769" width_o="1671" height_o="4769" data-src="https://freight.cargo.site/t/original/i/2686ca67e7cb2078479e98f20067244947d33c5a3787994939c91e59f441b0c6/FREE-MEAL-PLAN-PDF.png" data-mid="222912945" border="0" src="https://freight.cargo.site/w/1000/i/2686ca67e7cb2078479e98f20067244947d33c5a3787994939c91e59f441b0c6/FREE-MEAL-PLAN-PDF.png" /> <img width="1666" height="1306" width_o="1666" height_o="1306" data-src="https://freight.cargo.site/t/original/i/dce2e778f497a47890c47c5eca3b48a2b4b98047ecf066ea9d52d5ab24e888b8/Screenshot-2024-12-05-at-1.48.50AM.png" data-mid="222912946" border="0" src="https://freight.cargo.site/w/1000/i/dce2e778f497a47890c47c5eca3b48a2b4b98047ecf066ea9d52d5ab24e888b8/Screenshot-2024-12-05-at-1.48.50AM.png" /> OUTCOMES While the website launched with its first prototype, the project laid a strong foundation for Now Organic Health to: Attract new clients through effective sales funnels.Educate users on holistic health practices, building trust and credibility.Support their mission by providing valuable resources and tools aligned with user needs. FUTURE OPPORTUNITIES To build on this foundation, Now Organic Health can: Expand Educational Content: Introduce interactive tools like video tutorials or webinars on lifestyle and health strategies.Develop Community Features: Add forums or group coaching sessions to foster peer support.Optimize Sales Funnels: Test and refine downloadables for maximum engagement and conversions.Enhance Service Offerings: Integrate features like a booking system for personalized coaching or consultations. By implementing these strategies, Now Organic Health can continue empowering men to thrive physically and mentally while expanding their digital reach. https://naureen.cargo.site/Evolve-App-1 Tue, 19 Dec 2023 19:52:31 +0000 Naureen Raza https://naureen.cargo.site/Evolve-App-1 Evolve Affirmation App <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/6181b10132738b7b4f5fda94bffb885073e547dfff122c9180e6ae8245555078/IMG_8855.PNG" data-mid="219438487" border="0" src="https://freight.cargo.site/w/1000/i/6181b10132738b7b4f5fda94bffb885073e547dfff122c9180e6ae8245555078/IMG_8855.PNG" /> PROJECT OVERVIEW:Evolve is an affirmation app designed to promote inclusivity and simplicity in the wellness space. Unlike other wellness apps, Evolve offers daily, free affirmations delivered by voice artists from diverse backgrounds, ensuring users feel represented and heard. The app is personalized to meet users' wellness goals and identities, making it more than just an affirmation tool—it’s an empowering resource.&nbsp; TIMELINE:April 20221 WeekROLE:UX Designer TEAM:Naureen Raza TOOLS:Figma PROBLEM&nbsp; In a digital-first world, youth are increasingly vulnerable to anxiety, insecurity, and negative thought patterns, exacerbated by the overconsumption of social media. This issue is especially pronounced for minority groups, who often feel unseen and unrecognized compared to their majority counterparts. Existing wellness apps fail to address these challenges adequately. They often lack affordability, diverse representation, and personalized features that resonate with users’ identities and goals. SOLUTION Evolve bridges the gap by offering a simple, inclusive platform for practicing affirmations. Its unique features include: Daily Affirmations: Personalized, goal-oriented affirmations delivered through free notifications.Diverse Voices: Real voice artists from underrepresented communities provide authenticity and relatability.Accessibility: Prioritizes inclusivity with features that make mindfulness practices accessible to everyone. <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/ce7f6d5a99425211c9fbcfe3fb144403d5d8ea6e486ded6e9345e6063e0b1322/IMG_8864.PNG" data-mid="219438497" border="0" src="https://freight.cargo.site/w/1000/i/ce7f6d5a99425211c9fbcfe3fb144403d5d8ea6e486ded6e9345e6063e0b1322/IMG_8864.PNG" /> RESEARCH AND INSIGHTSTo inform the app’s design, I conducted secondary research on the science of affirmations and their impact on mental well-being. Key Findings: Neuroscience of Affirmations: Consistent repetition of affirmations reprograms the subconscious mind, fostering positive thought patterns and gratitude.Impact on Motivation: Affirmations boost focus, strengthen goal orientation, and enhance self-esteem.User Needs: Youth value authenticity, personalization, and representation in digital tools designed to improve mental health. <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/6590f32ecd2c59bcc24fbabcbc28fc0724b0f39ec649b10cc155a564cc14d041/IMG_8860.PNG" data-mid="219438492" border="0" src="https://freight.cargo.site/w/1000/i/6590f32ecd2c59bcc24fbabcbc28fc0724b0f39ec649b10cc155a564cc14d041/IMG_8860.PNG" /> <img width="1200" height="2980" width_o="1200" height_o="2980" data-src="https://freight.cargo.site/t/original/i/590fb7c79f006df17c39557131f9ac628da3f23d6b6b2262f154bc96d346c567/IMG_8862.PNG" data-mid="219438494" border="0" src="https://freight.cargo.site/w/1000/i/590fb7c79f006df17c39557131f9ac628da3f23d6b6b2262f154bc96d346c567/IMG_8862.PNG" /> KEY TAKEAWAYS Research-Driven Design: Secondary research and persona development helped me understand the mental health needs of youth in minority groups, allowing me to create relevant, personalized affirmations.Voice Representation: Including diverse voice artists emphasized the importance of inclusivity, making the app feel more relatable and building user trust.Personalization: Tailoring affirmations to users’ goals boosted engagement, showing how customization can drive consistent app use.Simplicity and Accessibility: The minimalist design and free notifications taught me how simplicity and accessibility enhance usability while offering real value.Iterative Improvement: Planning for ongoing testing and feedback highlighted the importance of continuous iteration in refining the user experience. This project solidified my ability to create inclusive, user-centered designs that prioritize personalization and accessibility. https://naureen.cargo.site/NBA-Raptors-Augmented-Reality-Game Wed, 04 Dec 2024 17:52:12 +0000 Naureen Raza https://naureen.cargo.site/NBA-Raptors-Augmented-Reality-Game NBA Raptors AR Game <img width="480" height="852" width_o="480" height_o="852" data-src="https://freight.cargo.site/t/original/i/9cbcb1a7b7a59a0faf4d58239aaff5553c5d7ab2a652fe61245aea1087cd31c6/ezgif-3-72ae8d8ea3.gif" data-mid="222885851" border="0" data-scale="45" src="https://freight.cargo.site/w/480/i/9cbcb1a7b7a59a0faf4d58239aaff5553c5d7ab2a652fe61245aea1087cd31c6/ezgif-3-72ae8d8ea3.gif" /> PROJECT OVERVIEW:Celebrating the 30th anniversary of the NBA Raptors with an interactive Augmented Reality game on TikTok.&nbsp; TIMELINE:November 20248 WeeksMY ROLE:Product Designer TEAM:Naureen RazaIris YuEric TOOLS:Tiktok Effect House&nbsp; Figma Adobe Illustrator Adobe Premiere Pro THE RAPTORS LEGACY&nbsp; The Raptors has been bringing the people of Toronto together for the past 30 years, sharing their love for basketball and the city. The Toronto Raptors, Canada’s only NBA team, was established in 1995 as part of the NBA’s expansion into Canada.&nbsp; <img width="1630" height="1084" width_o="1630" height_o="1084" data-src="https://freight.cargo.site/t/original/i/6ce7fa087ebaeebd423ad8ffd793052f9c7417b87793f30bd99ee03f4191fae2/Screenshot-2024-12-05-at-9.29.30PM.png" data-mid="222971192" border="0" src="https://freight.cargo.site/w/1000/i/6ce7fa087ebaeebd423ad8ffd793052f9c7417b87793f30bd99ee03f4191fae2/Screenshot-2024-12-05-at-9.29.30PM.png" /> PROBLEM&nbsp; Engagement with Younger Audiences: Younger fans are increasingly glued to their phones, resulting in less physical activity and a decline in live sports engagement.Underutilized Community Courts: Despite being central to city life, many of Toronto's community basketball courts are underused, which decreases opportunities for local youth to engage in physical sports.Lack of Localized Experiences: Fans have limited opportunities to interact with the Raptors in their communities, making it harder to maintain long-term fan engagement outside of games. SOLUTION The solution was to design an AR game that encouraged physical activity and community engagement by integrating digital gameplay with real-world locations. By scanning QR codes on community basketball nets, users could access the AR filter, where they flicked a virtual basketball into the digital net to earn points. The highest daily scores were entered into a raffle for a chance to win a custom Raptors 30th anniversary jersey.Key features: QR Code Interaction: Users were prompted to visit local basketball courts and scan the QR code, bridging the gap between digital and physical worlds.AR Basketball Net: The game used AR to display a digital basketball net and scoreboard, creating an immersive experience.Raffle System: Fans who scored the most points were rewarded with a chance to win exclusive Raptors merchandise, fostering competition and engagement. HOW IT WORKS <img width="2674" height="1292" width_o="2674" height_o="1292" data-src="https://freight.cargo.site/t/original/i/edb8f524fbc9c65b51a0e40e23ad96c7533b8411b8f75edc1e4b2598e19d95c5/Screenshot-2024-12-05-at-9.32.05PM.png" data-mid="222971204" border="0" src="https://freight.cargo.site/w/1000/i/edb8f524fbc9c65b51a0e40e23ad96c7533b8411b8f75edc1e4b2598e19d95c5/Screenshot-2024-12-05-at-9.32.05PM.png" /> RESEARCH &amp; INSIGHTSWhy a basketball game?Toronto and basketball has grown in the past decade. Key moments such as the NBA All- Star Game hosted in Toronto (2016 ) and the Toronto Raptors Championship win (2019) encouraged Toronto to support the basketball community and sport!The City of Toronto Basketball Development Plan was proposed in 2016 to build strong and healthy communities by increasing accessibility and availability around Toronto.in 2015 the City of Toronto provided :11,000 hrs of drop-in indoor-court access725 programs with 12,000 registrantsWelcome Policy and community centres programs are free and 60% of program registrations were subsidized to no cost for residentsAdditional 7000 hrs of basketball permits INITIAL PROTOTYPES<img width="2470" height="1280" width_o="2470" height_o="1280" data-src="https://freight.cargo.site/t/original/i/61785fc107ed28bf9677c4b2f0cd0b26c3f3975444a95b709129c51baddb9a8a/Screenshot-2024-12-05-at-9.30.16PM.png" data-mid="222971197" border="0" src="https://freight.cargo.site/w/1000/i/61785fc107ed28bf9677c4b2f0cd0b26c3f3975444a95b709129c51baddb9a8a/Screenshot-2024-12-05-at-9.30.16PM.png" /> <img width="1244" height="1226" width_o="1244" height_o="1226" data-src="https://freight.cargo.site/t/original/i/e57c7a4011561a692a8db23a5ae12b0cd5bce17fd8fe0322cb43bbe04f0112d7/Screenshot-2024-12-05-at-9.31.39PM.png" data-mid="222971200" border="0" src="https://freight.cargo.site/w/1000/i/e57c7a4011561a692a8db23a5ae12b0cd5bce17fd8fe0322cb43bbe04f0112d7/Screenshot-2024-12-05-at-9.31.39PM.png" /> <img width="1522" height="1492" width_o="1522" height_o="1492" data-src="https://freight.cargo.site/t/original/i/8ebe6a1755f597112f0341ee86f193d32d911e290981a5c53c78ff9a7ca71092/Screenshot-2024-12-05-at-9.31.49PM.png" data-mid="222971202" border="0" src="https://freight.cargo.site/w/1000/i/8ebe6a1755f597112f0341ee86f193d32d911e290981a5c53c78ff9a7ca71092/Screenshot-2024-12-05-at-9.31.49PM.png" /> KEY TAKEAWAYS User-Centered Design: The project reinforced the importance of designing experiences that connect digital interactions with real-world behavior. The AR filter was intuitive and simple, motivating users to engage physically while celebrating the Raptors.Increased Engagement through Gamification: The game’s point system and raffle incentivized users to return and interact with the game regularly, ensuring consistent engagement and excitement.Community Impact: The project highlighted the value of creating experiences that encourage fans to engage with their communities. By making basketball courts the focal point, the game directly promoted local participation and outdoor activity.Collaboration: Working with a team of designers, we were able to brainstorm and execute an idea that combined our individual strengths and expertise in UX, AR, and gamification. FINAL PROTOTYPE<img width="2668" height="1266" width_o="2668" height_o="1266" data-src="https://freight.cargo.site/t/original/i/1effa32d5a75630c8feb75e4380d670bad2c88d357b21373fa61d7d92af9520e/Screenshot-2024-12-05-at-9.31.28PM.png" data-mid="222971198" border="0" src="https://freight.cargo.site/w/1000/i/1effa32d5a75630c8feb75e4380d670bad2c88d357b21373fa61d7d92af9520e/Screenshot-2024-12-05-at-9.31.28PM.png" /> VISUAL SCRIPTING CLOSE UP<img width="2768" height="1328" width_o="2768" height_o="1328" data-src="https://freight.cargo.site/t/original/i/8d3e1d0d405ffcd844e2c10eb5d4bb6a7f7959aa86e03a8479f4922ce9bfbb58/Screenshot-2024-12-05-at-9.31.02PM.png" data-mid="222971195" border="0" src="https://freight.cargo.site/w/1000/i/8d3e1d0d405ffcd844e2c10eb5d4bb6a7f7959aa86e03a8479f4922ce9bfbb58/Screenshot-2024-12-05-at-9.31.02PM.png" /><img width="2614" height="1194" width_o="2614" height_o="1194" data-src="https://freight.cargo.site/t/original/i/d429d7aca6c62a8e581ef904a2a71b27acc1f37866cf9e171236cea3e647c70d/Screenshot-2024-12-05-at-9.30.37PM.png" data-mid="222971201" border="0" src="https://freight.cargo.site/w/1000/i/d429d7aca6c62a8e581ef904a2a71b27acc1f37866cf9e171236cea3e647c70d/Screenshot-2024-12-05-at-9.30.37PM.png" /> TRY THE GAME <img width="2868" height="1704" width_o="2868" height_o="1704" data-src="https://freight.cargo.site/t/original/i/e38fd7ce4de073f0d66821f759f0ea3efc0cc2428d12a6b185f820e64b87ebe5/Screenshot-2024-12-05-at-9.30.34PM.png" data-mid="222971199" border="0" src="https://freight.cargo.site/w/1000/i/e38fd7ce4de073f0d66821f759f0ea3efc0cc2428d12a6b185f820e64b87ebe5/Screenshot-2024-12-05-at-9.30.34PM.png" /> FUTURE OPPORTUNITIES&nbsp;Collaborations with community basketball courts; more access codes across area codes.&nbsp; Earnable digital raptors memmorabilia that fans can showcase on social media. Live events; tournaments where fans can compete together. https://naureen.cargo.site/Sephora-W3-Accessibility-Report Wed, 04 Dec 2024 18:12:44 +0000 Naureen Raza https://naureen.cargo.site/Sephora-W3-Accessibility-Report Evaluating the Accessibility of Sephora.com for Older Users <img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/15b2064181e5f75a1e20e4de1e2d8d8cc60d8f1d71aa69760ed32802529d0bf8/Sephora_logo.jpg" data-mid="222892079" border="0" src="https://freight.cargo.site/w/1000/i/15b2064181e5f75a1e20e4de1e2d8d8cc60d8f1d71aa69760ed32802529d0bf8/Sephora_logo.jpg" /> PROJECT OVERVIEW:Sephora.com is a widely-used e-commerce platform that caters to diverse customers. However, as a visually rich website, its accessibility for older adults—who may experience visual, cognitive, or motor impairments—deserves close examination. This study aims to identify barriers older users might face and propose actionable solutions to enhance inclusivity. TIMELINE:November 20241 dayMY ROLE:UX Researcher&nbsp; TEAM:Naureen Raza TOOLS:Google Docs Macbook Pro Accesibility Tools&nbsp; W3 Accessibility Report Tool THE PROBLEM Older adults (65+) often face challenges navigating visually dense e-commerce websites like Sephora.com. Issues such as insufficient text contrast, small font sizes, complex navigation paths, and lack of assistive technology support can hinder their ability to complete key tasks, such as product search, selection, and checkout. Without accessible design practices, Sephora risks alienating a valuable demographic, compromising both user satisfaction and business potential. SOLUTION&nbsp; Using the WCAG 2.2 guidelines, the report identifies and addresses the following areas: 1. PerceivableProblem: Insufficient contrast between text and background, particularly for secondary information (e.g., product details).Solution: Adjust color contrast ratios to meet the minimum 4.5:1 standard. Use larger, scalable fonts.2. OperableProblem: Key website features (e.g., dropdown menus, carousel controls) are not fully operable via keyboard or screen readers.Solution: Ensure all interactive elements are keyboard-navigable, with clear focus indicators.3. UnderstandableProblem: Complex navigation and inconsistent interface labels confuse users.Solution: Simplify navigation paths, use clear labels, and provide real-time error suggestions during forms (e.g., checkout).4. RobustProblem: Inconsistent behavior of elements when accessed through assistive technologies, like screen readers.Solution: Test and optimize all components to function seamlessly with assistive tools. <img width="1212" height="442" width_o="1212" height_o="442" data-src="https://freight.cargo.site/t/original/i/2f7015a438173b3ae16287fbed026bd5cebcdb2ce2b6782b70f442128fe8951c/Screenshot-2024-12-04-at-2.56.38PM.png" data-mid="222892252" border="0" src="https://freight.cargo.site/w/1000/i/2f7015a438173b3ae16287fbed026bd5cebcdb2ce2b6782b70f442128fe8951c/Screenshot-2024-12-04-at-2.56.38PM.png" /><img width="1172" height="1092" width_o="1172" height_o="1092" data-src="https://freight.cargo.site/t/original/i/351df6d0fe1da4c4788705517ff92e3864181dd1880ab20da6afca50926140f4/Screenshot-2024-12-04-at-2.56.47PM.png" data-mid="222892253" border="0" src="https://freight.cargo.site/w/1000/i/351df6d0fe1da4c4788705517ff92e3864181dd1880ab20da6afca50926140f4/Screenshot-2024-12-04-at-2.56.47PM.png" /><img width="1172" height="888" width_o="1172" height_o="888" data-src="https://freight.cargo.site/t/original/i/cb25868fe3b36be4813398fd0eb0773cddd479768aeb0ae17aa72ce892e4706b/Screenshot-2024-12-04-at-2.56.55PM.png" data-mid="222892254" border="0" src="https://freight.cargo.site/w/1000/i/cb25868fe3b36be4813398fd0eb0773cddd479768aeb0ae17aa72ce892e4706b/Screenshot-2024-12-04-at-2.56.55PM.png" /><img width="1164" height="856" width_o="1164" height_o="856" data-src="https://freight.cargo.site/t/original/i/45d1e02434238fa65d9e66f9afcf4613ffb9fe888abaca29f48172e0f9e09036/Screenshot-2024-12-04-at-2.57.04PM.png" data-mid="222892255" border="0" src="https://freight.cargo.site/w/1000/i/45d1e02434238fa65d9e66f9afcf4613ffb9fe888abaca29f48172e0f9e09036/Screenshot-2024-12-04-at-2.57.04PM.png" /><img width="1164" height="1072" width_o="1164" height_o="1072" data-src="https://freight.cargo.site/t/original/i/2af816d18612a2191fbdae04edc06cbf0d397b66bfa4d0ac53d0af46142e4369/Screenshot-2024-12-04-at-2.57.13PM.png" data-mid="222892256" border="0" src="https://freight.cargo.site/w/1000/i/2af816d18612a2191fbdae04edc06cbf0d397b66bfa4d0ac53d0af46142e4369/Screenshot-2024-12-04-at-2.57.13PM.png" /><img width="1160" height="548" width_o="1160" height_o="548" data-src="https://freight.cargo.site/t/original/i/9804210b601e7b713d623505f461df0287d6e09df8941a111656efafac1cc2d1/3.3.png" data-mid="223021483" border="0" src="https://freight.cargo.site/w/1000/i/9804210b601e7b713d623505f461df0287d6e09df8941a111656efafac1cc2d1/3.3.png" /> KEY TAKEAWAYS Inclusive Design Benefits Everyone: Enhancing accessibility improves the experience for all users, not just older adults. WCAG as a Benchmark: Adhering to WCAG 2.2 creates a more equitable digital experience. Accessibility Drives Business Value: Inclusive websites attract a broader audience and foster brand loyalty. Iterative Testing is Key: Ongoing testing with diverse user groups ensures continuous improvement https://naureen.cargo.site/STEM-STEAM-Toy-Research Wed, 04 Dec 2024 18:13:41 +0000 Naureen Raza https://naureen.cargo.site/STEM-STEAM-Toy-Research STEM &amp; STEAM Toy Research <img width="2880" height="1454" width_o="2880" height_o="1454" data-src="https://freight.cargo.site/t/original/i/903aba0ada5e3d5b55c9126f06565037bbe907f22cb56fd155b240855903e4db/Screenshot-2024-04-25-at-2.06.19-AM.png" data-mid="222889570" border="0" src="https://freight.cargo.site/w/1000/i/903aba0ada5e3d5b55c9126f06565037bbe907f22cb56fd155b240855903e4db/Screenshot-2024-04-25-at-2.06.19-AM.png" /> PROJECT OVERVIEW:Exploratory research for Griddly Kids, a STEM/STEAM toy company based in Vancouver focused on accesible, safe and STEM based learning. TIMELINE:April 202412 WeeksMY ROLE:UX Researcher TEAM:Naureen Raza TOOLS:Figma&nbsp; Adobe Illustrator Google Forms <img width="1512" height="477" width_o="1512" height_o="477" data-src="https://freight.cargo.site/t/original/i/dbe09cca6e8d7fd883010b52b44fc3cc8c7b090f154c42f8e7ec46b7f52d59ee/Problem-Statement.png" data-mid="222891898" border="0" src="https://freight.cargo.site/w/1000/i/dbe09cca6e8d7fd883010b52b44fc3cc8c7b090f154c42f8e7ec46b7f52d59ee/Problem-Statement.png" /> <img width="1512" height="778" width_o="1512" height_o="778" data-src="https://freight.cargo.site/t/original/i/6844583a7d0795f2c4e2f0eba5a0778f00b4057c15e932b51891d5c35acf9483/Objectives---Goals.png" data-mid="222891906" border="0" src="https://freight.cargo.site/w/1000/i/6844583a7d0795f2c4e2f0eba5a0778f00b4057c15e932b51891d5c35acf9483/Objectives---Goals.png" /> <img width="1512" height="673" width_o="1512" height_o="673" data-src="https://freight.cargo.site/t/original/i/383b594cc532e1b8bf3ed67f2a4437c9ea74acdd93b6ab2d3a90a00a7d680739/Our-Process.png" data-mid="222891907" border="0" src="https://freight.cargo.site/w/1000/i/383b594cc532e1b8bf3ed67f2a4437c9ea74acdd93b6ab2d3a90a00a7d680739/Our-Process.png" /> <img width="1512" height="531" width_o="1512" height_o="531" data-src="https://freight.cargo.site/t/original/i/aeb492ab2db18ab9a4be1a2d6f74e2b41fe3378883ad86f7be56ea8deb41c210/Business-Challenges.png" data-mid="222891903" border="0" src="https://freight.cargo.site/w/1000/i/aeb492ab2db18ab9a4be1a2d6f74e2b41fe3378883ad86f7be56ea8deb41c210/Business-Challenges.png" /><img width="1512" height="1003" width_o="1512" height_o="1003" data-src="https://freight.cargo.site/t/original/i/f7fa50b326f1c8f3e537a385015b19decc55bd10b94ba1fd773d47a1a4c42105/Product-Users.png" data-mid="222891908" border="0" src="https://freight.cargo.site/w/1000/i/f7fa50b326f1c8f3e537a385015b19decc55bd10b94ba1fd773d47a1a4c42105/Product-Users.png" /><img width="1512" height="1761" width_o="1512" height_o="1761" data-src="https://freight.cargo.site/t/original/i/c8a239f3d8c7eb3b9d0e3f637c785ca7ccfee1b2e124db089aee58ac0c12b3da/Quantitative-Research.png" data-mid="222891909" border="0" src="https://freight.cargo.site/w/1000/i/c8a239f3d8c7eb3b9d0e3f637c785ca7ccfee1b2e124db089aee58ac0c12b3da/Quantitative-Research.png" /><img width="1512" height="748" width_o="1512" height_o="748" data-src="https://freight.cargo.site/t/original/i/7c3b4186d12b60698936a25d10d41b9f0de5a13def0b3a137c51b11103d2d987/User-Needs.png" data-mid="222891911" border="0" src="https://freight.cargo.site/w/1000/i/7c3b4186d12b60698936a25d10d41b9f0de5a13def0b3a137c51b11103d2d987/User-Needs.png" /><img width="1512" height="815" width_o="1512" height_o="815" data-src="https://freight.cargo.site/t/original/i/f8bd562254c4dc9443f8bce72936c0d85d5ee0c8645eee58c53c8f9ddccf4f53/Features---Functionalities.png" data-mid="222891904" border="0" src="https://freight.cargo.site/w/1000/i/f8bd562254c4dc9443f8bce72936c0d85d5ee0c8645eee58c53c8f9ddccf4f53/Features---Functionalities.png" /><img width="1157" height="1260" width_o="1157" height_o="1260" data-src="https://freight.cargo.site/t/original/i/5f37dff24a67351c8df01dc09e54f2c1cf3f0ae6acd27d6c5fe929db09ef3985/obje.png" data-mid="222891979" border="0" src="https://freight.cargo.site/w/1000/i/5f37dff24a67351c8df01dc09e54f2c1cf3f0ae6acd27d6c5fe929db09ef3985/obje.png" /><img width="1507" height="2691" width_o="1507" height_o="2691" data-src="https://freight.cargo.site/t/original/i/3aa5846efb65b87b3fc8e00551f5b7d98fbfc3b6047755eee119fb01f74dfe0d/Sketches.png" data-mid="222891910" border="0" src="https://freight.cargo.site/w/1000/i/3aa5846efb65b87b3fc8e00551f5b7d98fbfc3b6047755eee119fb01f74dfe0d/Sketches.png" /><img width="1507" height="1989" width_o="1507" height_o="1989" data-src="https://freight.cargo.site/t/original/i/af782472b334340df0664e4f37b75a207876afa4453d2d7fa3d62748887cc1f1/Major-Screens.png" data-mid="222891905" border="0" src="https://freight.cargo.site/w/1000/i/af782472b334340df0664e4f37b75a207876afa4453d2d7fa3d62748887cc1f1/Major-Screens.png" />