Naureen Raza



Hi, my name is Naureen! I’m a third-year Digital Experience Design student at George Brown College, passionate about transforming ideas into accessible digital experiences. I am gaining experience in systems analysis & design, usability testing and storytelling as a Platform & Automation Analyst at EC Studios. I’m eager to take on a product design or UX-related internship to further expand my expertise. Outside of my design career, you can find me in a pilates studio training to be an instructor.



I’m a third-year Digital Experience Design student at George Brown College, passionate about transforming ideas into accessible digital experiences. I am gaining experience in systems analysis & design, usability testing and storytelling as a Platform & Automation Analyst at EC Studios. I’m eager to take on a product design or UX-related internship to further expand my expertise. Outside of my design career, you can find me in a pilates studio training to be an instructor.

Men’s Health Coaching Website





PROJECT OVERVIEW: 
Now Organic Health is a men’s health coaching company focused on helping men over 40 naturally increase their testosterone levels and achieve optimal physical health. Their existing platform lacked the structure to effectively engage their target audience. Our project involved developing a comprehensive digital platform tailored to their unique coaching services. The new platform focuses on guiding men through health coaching, meal plans, and fitness routines designed specifically for their age group, while also providing educational resources on the natural management of testosterone. The ultimate goal was to enhance user engagement and streamline their coaching process.


TIMELINE:
May 2024
4 Weeks

ROLE:
UX Designer
TEAM:
Naureen Raza
Julie Eng
Bartek Kowalski

TOOLS:
Figma

PROBLEM


The existing website lacked structure, user engagement features, and effective marketing tools, which hindered Now Organic Health’s ability to connect with their target audience. The challenge was to design a platform that:
  1. Educates users on natural testosterone-boosting strategies.
  2. Provides actionable resources like meal plans and schedules.
  3. Attracts and retains clients through a clear and compelling user journey.



RESEARCH


To guide the redesign, I conducted secondary research on the target demographic—men over 40—and developed user personas reflecting their goals, pain points, and digital behaviors.



INSIGHTS


  • Users prioritized clear guidance on improving health naturally.
  • Many sought tools like structured meal plans and practical resources to get started.
  • Trust and credibility were critical in addressing concerns around testosterone and health.


DESIGN SOLUTIONS

1. Redesigned Website:

  • Responsive Design: Accessible on all devices to meet the needs of busy, health-focused men.
  • Educational Content: Dedicated sections for articles, guides, and tips on improving testosterone naturally.
  • Feedback System: A feature for users to share experiences and suggestions, fostering community and trust.

2. Marketing Materials:

  • Posters: Created three marketing posters to promote Now Organic Health across social media and in offline spaces, emphasizing holistic health and clear calls to action.

3. Sales Funnel Resources:

  • Supermarket Guide to Whole Foods: A downloadable guide for healthier grocery shopping.
  • Whole Foods Meal Plan: A detailed calendar and eating schedule to encourage better habits.
    These freebies were designed to attract potential clients while providing immediate value.



POSTER DESIGN






SUPERMARKET GUIDE








OUTCOMES


While the website launched with its first prototype, the project laid a strong foundation for Now Organic Health to:
  • Attract new clients through effective sales funnels.
  • Educate users on holistic health practices, building trust and credibility.
  • Support their mission by providing valuable resources and tools aligned with user needs.



FUTURE OPPORTUNITIES


To build on this foundation, Now Organic Health can:
  1. Expand Educational Content: Introduce interactive tools like video tutorials or webinars on lifestyle and health strategies.
  2. Develop Community Features: Add forums or group coaching sessions to foster peer support.
  3. Optimize Sales Funnels: Test and refine downloadables for maximum engagement and conversions.
  4. Enhance Service Offerings: Integrate features like a booking system for personalized coaching or consultations.

By implementing these strategies, Now Organic Health can continue empowering men to thrive physically and mentally while expanding their digital reach.